The last few years have marked major developments in various fields, including IT, healthcare, real estate, finance, and e-commerce. In 2023, we will see numerous business trends emerging which will get a lot of attention from both entrepreneurs and consumers. These trends will experience continued growth in 2024 and are, hence, worth exploring.
E-commerce
After COVID-19 hit, the consumer preferences have shifted, and e-commerce businesses have experienced major growth both prior to and after the pandemic. With the digitalization of nearly all areas of our lives, it’s not surprising that Shopify and similar platforms have become the top places online for doing business. In 2021 alone, e-commerce sales worldwide have amounted to $5.2 trillion and will grow to $8.1 trillion in the next 3 years. Some of the top e-commerce websites include Amazon, Craiglist, Macy’s, BestBuy, Walmart, and Etsy. With the widespread closure of brick-and-mortar stores, these websites are becoming staples in every consumer’s everyday life.
5G
Many technological advancements were facilitated by 5g technology which allowed for far better speed, connectivity, and more intricate in-app features. It also gave rise to more frequent use of artificial and virtual realities. The capabilities of 5G network have transformed business operations, expanding into 290+ cities in the U.S. only. The market is expected to reach $797.8 billion in the next 7 years and will attract more businesses interested in delivering novel services and getting unique insights to stay competitive.
Remote/hybrid work
As COVID-19 hit, many companies shifted towards operating remotely. However, with cases going down, businesses asked employees to come back to office. A study has found that those with bachelor’s degree or higher are five times more likely to work remotely than those with lower degrees. In addition to that, over 75% of remote workers would like to continue working from home. The best compromise is hybrid mode that allows companies to benefit from seeing employees at the office a few days a week and let them stay home for the remaining time. More and more companies are opening hybrid jobs, and this trend will continue growing in the next few years.
Social media
With the rise in the use of social media worldwide, businesses are utilizing popular platforms, like Instagram, Facebook, Twitter, TikTok, YouTube, and LinkedIn, to boost brand awareness and increase sales. Today there are more than 4.7 billion users on social media globally. Companies are increasingly relying on paid ads, as well as organic views and engagement, to reach their business goals, and their approach won’t end in 2023. In fact, businesses are constantly creating new accounts to capture users’ attention and turn them into loyal customers. Only the time will show the advancements that the new year will bring to the world. Whatever those are, businesses will surely hop on them to supercharge their strategies for ultimate success!
