Choosing the right platform for your brand is tricky. You need to compare payment and shipping options, consider the necessary expenses, and complete many more steps that will help you find the best solution for your business. Given how technologically advanced and economically developed the world market is nowadays, it’s undoubtedly an effective strategy to see what your competitors are using and whether or not it’s working. If you belong to the e-commerce plethora, majority of your rivals are most likely avid Shopify users. Does it mean that you should join their ranks? Maybe.
What is Shopify?
Simply put, Shopify is an e-commerce platform that gives businesses an opportunity to run an online store. It allows you to sell in a wide range of places, such as web, mobile, pop-up shops, brick-and-mortar locations, and in person.
According to Statista, Shopify generated more than $2.9 billion in 2020, and the platform has been growing steadily since then, which highlights the increased trust among loyal users and in the markets worldwide.
Shopify offers a convenient way for starting, growing, and managing a business. The platform might be the right choice for you for several reasons.
Managing products
Managing a Shopify store is a breeze compared to other platforms. You can easily add products from anywhere, as well as upload images or edit the details as needed. Moreover, you can keep track of inventory and fulfil orders no matter where you are. One of the biggest selling points of Shopify is that it allows you to perform quality store management from your mobile device.
Design & templates
Shopify users get access to a wide variety of top-notch templates that help create a memorable and vibrant online store. There are many ways to go about design with this platform. Experienced developers know how to make the most out of the tools that Shopify provides. Either way it’s easy to build a good-looking store that will bring new customers for your business.
SEO
If boosting your ranking in search engines is a top priority, Shopify provides a lot of built-in features for SEO purposes to its users. Aside from the fact that the platform has incorporated all the existing SEO features, it’s also made it incredibly easy to use those. In case you feel the need to use more advanced tools, the Shopify app store has many options that will meet your criteria.
Shipping
Shopify is known for fast and easy fulfilment of orders. All you have to do is select the orders, add details about the package, pick the carrier, print labels and attach them to packages, and finally, drop them off at the carrier. The last step can be replaced with a dropbox or a pickup in the admin, such as DHL Express, USP, and Sendle. In these simple 7 steps, the package will travel to the person who order it.
If you have an e-commerce business and need an online store, Shopify may be the best platform for you. It’s easy to use, offers many tools and features, and helps you grow…and that’s exactly what businesses need in 2022!
