There is a wide variety of digital marketing tools, but a quality landing page drives the most positive results. The average landing page (LP) conversion rate stands at 9.7%, according to Unbounce, which in part explains why creating an LP is a rigorous and complex process that can be exciting at the same time.
What is a landing page design and why it’s important?
A landing page is a web page that a person lands on to find out more about a product or service. The design usually considers a call-to-action (CTA) the final destination where the potential customer decides whether or not to buy, learn more, or add something to cart. The successful performance of a landing page heavily depends on first impressions that are 94% related to design, according to 8 Ways. The ultimate goal is to convert more visitors which a dynamic LP makes possible.
6 tips for creating a high converting landing page
People enjoy professional, polished, and captivating websites. When it comes to an LP, there are 6 important tips you have to know to boost the conversion rate.
Pick a purpose
Before you even decide upon your LP design, it’s crucial to ask yourself the following questions:
- Who’s my audience? - Why is it searching for my landing page? - How can I provide the solution it’s looking for? It’ll be extremely challenging to ensure that your landing page performs positively if it doesn’t cater to a specific target audience with its unique needs.
Adapt it to different devices
People don’t enjoy low quality websites that aren’t suitable for different devices. For example, if your potential customers get to your landing page on their phones and the page doesn’t load or has bugs, the conversion rate will be quite disappointing. You need to put in enough effort into crafting a highly user-friendly LP and the entire website to increase your chance of converting the visitors into customers.
Prepare a straightforward layout
There has to be a logical progression on your LP to guide the visitor through the important parts of the page that eventually leads to purchase. You should consider starting with a headline, adding unique branded images, high-quality content, customers reviews, CTA, and pricing. Of course, all LPs are different and unique in their ways which gives you the freedom to experiment with the elements and their sequence.
Induce delight
An interactive and fun landing page is likely to bring more customers who, driven by the feeling of delight, will rush to purchase your product or service. Here are a few ways you can induce delight:
- shoot quality videos for a more detailed visual context - add social proof (e.x., testimonials, influencer endorsements) - post a short quiz for personalization.
Create quality content
If your LP is dull and features cliché statements or boring visuals, you should not expect a grandiose inflow of new customers. Creating top-notch content for your landing page should be a priority because fun descriptions, vibrant images, and dynamic components create an enjoyable experience that ultimately converts into business success.
Test your LP design
After you’ve finished designing your LP, it’s time to put it to the test. You should listen closely to the feedback of visitors, monitor the performance of various elements, and regularly improve the landing page. It’s also worth considering A/B testing tools to compare different assets, copies, as well as visuals, and track which ones have the best performance.
